Most Websites of all kinds usually have one thing in common; they all have a blog. And it’s easy to see why. When done right, a blog can benefit you in many ways. But sometimes we make common blogging mistakes which hamper the benefits. Some of the benefits of a blog are:
1. It is a great way for increasing search engine traffic
2. It gives you a wonderful way to interact with customers
3. It humanises you.
By having a blog on your website, you can share your opinion, create debate and discussion and much more. But writing a blog isn’t as easy as it may seem. In fact it’s very easy to make mistakes. What’s worse is that you might not realise you’ve even made any mistakes.
We’ve outlined 5 horrible mistakes that are common and very easy to make… so you can avoid making them when writing your next blog. By knowing what not to do, you can ensure your blog is of high quality and an awesome representation of your business.
1. Not Using Keywords Correctly
Blogs are incredibly valuable for increasing search engine traffic, so you should try to write your blogs with keywords in mind. While you might struggle at first, after some practice finding ways to naturally include keywords and phrases into your blogs, it will be simple and almost second nature.
Plan your Keywords Appropriately… But how?
For keyword research and finding long-tail key words, you can simply use Google’s Keywords Planner as it is one of the best tools and it’s free.
Using the Keyword planner is easy. Just choose keywords that best fit your industry. Keyword planner will show you the search volume and the difficulty in ranking for each keyword as well as the PPC (pay per click) value. Focus on keywords that will have the best chance of getting organic traffic for your blog post.
This is what the homepage of Keyword Planner tool looks like. All you need to do is enter your target Keyword that you want to start searching for. After that, you can add filters such as for which country you want to target your keywords (In below example, All location is selected).
Just remember that while keywords are incredibly important, you shouldn’t write your blogs with too many keywords plugged into the content. If your blog is big list of keywords, people aren’t going to think much of the content and the blog can even work against the goals you’re trying to achieve.
2. Spelling, Grammar and Language
You have ultimate freedom over your own blog and that’s a good thing. But, this freedom comes with a fair bit of responsibility and self-control. It might sound reckless but you would be surprised how many times people just write something and publish it. Even though it is hard work, you need to carefully read through your blogs and check for spelling and grammar mistakes. Reading over the text a few times will help squash most writing errors and may even help improve the delivery of some of the information.
But don’t over do it. The odd spelling or grammar mistake is not that critical as long as the point you’re making is clearly understandable. But repeated errors are a no no and will make you look very professional.
Making sure your blog has flawless grammar and the tone that is required to engage your readers, you can user Grammarly to get rid of silly grammatical errors. You can also add a chrome plugin. https://www.grammarly.com/i
The tone of language you use is also incredibly important. While you might want your blog to be more informal and relaxed, using slang could be too much and may not be appropriate for your blog. It all depends on your Website and the nature of the content. But for most business blogs, you may want to avoid slang as your blog is a representation of your business. Try to find a balance between informal and formal and don’t be afraid to experiment with different styles.
For setting a proper tone to your blog and not making it too emotional or boring you can use tone analyser https://tone-analyzer-demo.mybluemix.net/ This will help you make your blog more readable with proper engaging tone.
3. It’s Badly Formatted
A big block of text is not going to look appealing, even if your blog is full of insightful information. Badly formatted text is hard to read and not many people will read it. Think carefully about how to make your blog appealing at a glance. Try to avoid long paragraphs whenever possible and don’t be afraid to use bullet points and lists.
You can get away with long blog posts by formatting them to make them look smaller. You should also try to add images and videos wherever possible. These helps break up the page into smaller easier to read sections. You may also want to try adding some colour to sections of text or to headings or subheadings.
If you are using WordPress for your blog you can use the inbuilt function of Yoast Plugin that helps you format your paragraph to get maximum readability. One can also use google docs to invite their team members for review or ideas)
Or else you can also follow the following guidelines.
4. No Comments Section
Blogs are great places for you to engage with potential customers, clients and just general members of the public. One of the main benefits of a blog is that it creates a space for you to start a constructive debate or discussion. So why would you want to prevent people from commenting?
Having an open comment section alongside your blog is always a great idea, although if you ever do feel the need to close the comment section then you always can. This could be due to problems like trolling or simply a way to channel discussion to certain pages.
Disqus is the best and easy to setup for commenting purposes, it is free to use and you can have full control over which comments you want to see and which not.
5. You’re Posting To Much or Not Enough
This is one mistake that I think everyone has made at least once and it can be very difficult to realise you’re even doing it. When it comes to how frequently you post on your blog, there’s no one rule to follow. If your blog is popular, you might want to post more and more but this could easily backfire.
You should plan your blog with a posting pattern in mind – say one new post a week or even one per month. It all depends on the quality of the blog and audience that you are targeting. Of course, you can always make changes when you see fit. But once you decide on a posting frequency, you should try to stick to it as much as possible. If you post too much you run the risk or overloading your readers and if you don’t post often enough, people may forget about you.
Setting a fixed schedule doesn’t mean you should be afraid to take a break. It’s generally a good idea to prepare a few posts in advance and have them scheduled to be published. Feel free to change things up as well with your posting pattern every so often. But, once you’ve got a schedule that works, give it at least a few months before changing again.